Silver TorchCONSULTING

PLACE MARKETING & PRECINCT STRATEGY

Where good ideas
take place.

We help trader associations, councils and local businesses bring their streets to life. Evidence-based strategy, stronger connections and practical delivery, grounded in the character of your place.

Tell us about your precinct
A warm illustrated neighbourhood main street, full of independent shops, trees and people.
LOCAL PLACES. SHARED POSSIBILITIES.
A tactile cactus sculpture in Silver Torch’s olive and terracotta colours.
Rooted locally.
Thinking openly.
A little local energy.
A lot of possibility.
WHERE GOOD IDEAS TAKE PLACE
Porsche and Coffee in South Melbourne, with cars and visitors filling the street beneath the city skyline.
01 / THE BIG PICTUREBetter, together.

ROOTED IN YOUR COMMUNITY

Strategic thinking.
On-the-ground delivery.

Every precinct has its own character. Our first job is to understand yours.

We bring together the people, priorities and practical work that help a place thrive. From a clear plan to everyday activity that gets people visiting, connecting and spending locally.

Tell us about your place

WHAT WE BRING

From possibility
to progress.

One project or a long-term partnership.
Practical support that fits your place.

01

A clear direction.

Evidence-based strategy built around the character and ambitions of your place.

Strategy & Report Writing
Business plans, annual marketing plans and clear council reports.
Place-Based Precinct Marketing
Campaigns and channels that reflect the identity of your street, strip or precinct.
Destination Marketing
Give people a reason to visit, stay and spend locally.
02

A stronger voice.

Bring your business community together and get the right people behind it.

Trader Engagement
Forums, meetings and networking that keep local businesses informed and involved.
Partnerships & Sponsorship
Relationships and funding partnerships that extend your reach and budget.
Advocacy
Represent trader and precinct interests with local and state government.
03

A place that’s alive.

Practical delivery that brings your precinct to life, on the street and online.

Event Management
From small pop-ups to festivals and street activations that bring people together.
Social Media
Content and channel management to keep your community engaged.
Website Development
Simple, useful websites for precincts and trader associations.

CASE STUDIES

Projects I've led, shaped and
delivered across Melbourne

01

Chapel Street

Precinct Improvement Plan

Wholistic place-based marketing

Working with traders, police, and community organisations, the program focuses on increasing visitation, improving safety, enhancing cleanliness and amenity, and strengthening business support.

PRECINCT MARKETING
02

Burwood Village, Camberwell

Winter Warm Up

Activations that reflect your local area

A series of family-friendly events designed to drive visitation and increase spend. The program combined live entertainment, street activations, local business offers and dining experiences, with traders supported to develop their own promotions and activities.

EVENTS & ACTIVATION
03

Hight Street, Armadale

Fashion After Dark

94% trader satisfaction

High Street Armadale's Fashion After Dark featured 42 retailers offering late-night shopping, exclusive offers and in-store experiences, supported by roving entertainment. A further 14 hospitality venues participated, totalling 56 engaged businesses.

TRADER ENGAGEMENT

HOW WE WORK

A little less talk.
A little more doing.

Every place has its own character.
Our first job is to understand yours.

  1. 01

    Listen to the place.

    Start with the people, businesses and ideas that make your community what it is.

  2. 02

    Find the way forward.

    Bring the right people together, set practical priorities and give good ideas a clear next step.

  3. 03

    Make it happen.

    Roll up our sleeves, coordinate the moving parts and keep the work moving.

Simon Osborne, Silver Torch Consulting.
THE PERSON BEHIND THE IDEASGood to meet you.

MEET SILVER TORCH

Simon Osborne.
Hands on. All in.

A practical partner for places with possibility.

Simon is a precinct and economic development specialist with more than 18 years’ experience across Melbourne’s shopping strips and business precincts.

Through Silver Torch Consulting, he combines strategic thinking with practical delivery, working with people who care about making their local places thrive.

Connect with Silver Torch (opens in a new tab)

KIND WORDS FROM PAST COLLABORATORS

Good people.
Shared purpose.

Simon was always a pleasure to work with. He understood our traders, genuinely cared about Bridge Road and was always responsive, practical and willing to help.
Jackson WadePresident, Bridge Road Traders Association
Simon was fantastic to work with — genuine, approachable and always willing to go the extra mile. His ability to bring traders, Council and stakeholders together was invaluable.
Peter KaylorFounder, People of Gertrude Street
Simon is full of ideas and a great communicator. He has a real ability to clearly present complex information to Council. An excellent operator, I couldn’t recommend working with him more highly
Cr Sophie WadeMayor, Yarra Council (2020 & 2024)

LET’S START SOMETHING LOCAL

Let’s talk about
your precinct.

Whether you need ongoing support or a partner for a specific project,
let’s talk about what we can achieve for your place.

Say hello to Simon 0406 869 319